How Does Ammo Get Its Name?

So, just how do ammunition companies go about naming new products? Executive Editor Adam Heggenstaller discussed the complexities of naming ammo with Winchester's Mike Stock.

Winchester Announces Deer Season XP for 2015

For years, Winchester has been making it easier than ever for hunters to walk into the store and find the ammunition they need at a price they like. Beginning in 2015, the American Legend will offer deer hunters the same opportunity, with the release of its new Deer Season XP line.

Winchester Launching Deer Season XP in 2015

Winchester has announced a new deer-specific rifle brand, Deer Season XP, which is due to launch in April 2015. Editor in Chief J. Scott Olmsted had a chance to discuss the upcoming product launch with Winchester's Mike Stock.

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